Eluvio Drives Blockchain NFTs for South by Southwest Conference, Festivals in March 11-20
Blockchain Creative Labs, FOX Entertainmentm and Bento Box Entertainment’s NFT business and creative studio, will serve as the first-ever Blockchain Sponsor of the South by Southwest (SXSW) Conference and Festivals from March 11-20 in Austin, TX.
Marking SXSW’s inaugural Blockchain category sponsor, Blockchain Creative Labs will partner with the world’s premier conference and festival for innovative creators on a number of major on-site and virtual activations and decentralized content and experiences powered by the blockchain. Through Blockchain Creative Labs’ product portfolio, SXSW will mint its first-ever NFT, and SXSW’s community of artists, filmmakers and brands participating at the 2022 festival will be able to tokenize their work using the company’s blockchain and NFT technology. NFTs created by Blockchain Creative Labs will be sold via a blockchain hosted by Eluvio within the SXSW GO mobile app, which also will be interoperable to Ethereum and other third-party crypto wallets.
“SXSW sparks meaningful conversations and collaborations between tech and creative thought-leaders that drive innovation, forge new business models, empower artists and, ultimately, enhance the audience experience,” says Scott Greenberg, CEO of Blockchain Creative Labs and Co-Founder/CEO of Bento Box Entertainment. “SXSW 2022 will be an event to remember — not only because it marks its long-awaited return, but also the moment to show how blockchain-powered content will assimilate into the mainstream and serve as a look into the near future and the wonders of Web3. We at Blockchain Creative Labs are proud to partner with SXSW on this major sponsorship.”
The sponsorship also allows Blockchain Creative Labs to deploy additional activations during SXSW to support other FOX Entertainment properties, including its leading free ad-supported streaming platform, Tubi, as well as a number of FOX’s scripted and unscripted series.
“We couldn’t be more excited to partner with Blockchain Creative Labs for SXSW 2022,” says Justin Bankston, SXSW Chief Technology Officer. “It’s an awesome opportunity for our community to engage with exciting new applications of NFT and blockchain technology specifically focused on the success of content creators. Blockchain Creative Labs’ innovative approach to harnessing cutting-edge technology to empower these artists embodies the spirit of SXSW and continues our purpose of helping creative people achieve their goals.”