Blackmagic Design’s New URSA Broadcast G2 Camera Headlines Trio of Product Announcements
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Blackmagic Design has announced several new products, headlined by the Blackmagic URSA Broadcast G2 (US$3,995, available immediately) – a next generation professional broadcast camera with 6K digital film sensor that brings digital film quality to both traditional and online broadcasters.
Blackmagic Design Rolls Out New Blackmagic URSA Broadcast G2
The 3 cameras in 1 design allows it to work as a 4K production camera, a 4K studio camera or a 6K digital film camera. The advanced 6144 x 3456 digital film sensor provides exceptional low light performance with dual gain ISO of up to +36dB as well as 13 stops of dynamic range. Blackmagic URSA Broadcast G2 also includes H.265 and Blackmagic RAW file formats, Blackmagic generation 5 color science, as well as a USB-C expansion port for external disk recording, and more.
There’s a wide range of accessories that are specifically designed to work perfectly with URSA Broadcast G2. However, a shoulder mount kit, V-Lock battery plate and top handle are included so customers don’t need to purchase anything extra. Plus customers get a spare EF lens mount if they don’t own a B4 lens and would like to start out using a photography lens.
“Customers love the flexibility of the original URSA Broadcast and have been asking for a camera that also delivered the quality of digital film quality for broadcast use,” says Grant Petty, Blackmagic Design CEO. “We’ve listened and the new URSA Broadcast G2 means that customers now don’t have to choose between a broadcast focused camera design or digital film images. With URSA Broadcast G2, they get both! URSA Broadcast G2 can be used as a production camera, a studio camera or a digital film camera, so it’s really 3 cameras in 1. We think both traditional and online broadcast customers are going to really enjoy the creativity of being able to shoot Hollywood quality digital film!”
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Blackmagic Design Deploys New Micro Converter 12G Models
New Micro Converter 12G models (from US$109, available immediately) are new family of Micro Converter 12G models that lets customers use HDMI equipment with professional SDI systems. These new models feature custom hardware developed by Blackmagic Design and include features previously only found on high end converters. Micro Converter 12G models include features such as 3D LUTs and more SD, HD and Ultra HD video formats.
“Our Micro Converters are very popular and these new models are now using a custom design that runs Blackmagic OS so we can now include many more features than the old models could support because these new models are intelligent,” says Petty. “We think customers will love these new models and we look forward to releasing new software updates for them as we add even more new features!”
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New Blackmagic URSA Studio Viewfinder G2
Blackmagic URSA Viewfinder G2 (US$1,495, available immediately) is a new studio viewfinder model with a super bright 2,000 nit display, ideal for use in bright sunlight. The new URSA Studio Viewfinder G2 is also available at a new lower price of US$1,495, a reduction of $300 which will help to make it even more affordable for customers to combine URSA Studio Viewfinder with URSA Broadcast G2 to turn it into the ultimate live production camera.
“Customers have enjoyed the flexibility of being able to transform their URSA Broadcast into a live production camera for studio or outdoor live events, and have been asking for a brighter display particularly for use in bright sunlight,” says Petty. “We have worked very hard to build this studio viewfinder at a lower cost, and we think even more people will be able to take advantage of this price reduction to move into a more advanced and much higher quality live production workflow.”
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