Sportsnet Gets Set to Live Stream Sunday’s PWHPA Championship Game on TikTok
The Toronto stop of the Professional Women’s Hockey Players Association’s (PWHPA) Secret Dream Gap Tour wraps up this Sunday on Sportsnet, and marking a first in Canadian broadcast history, the game will be live streamed on Sportsnet’s TikTok account.
“Partnering with TikTok, as well as Secret Deodorant, allows us to continue to experiment and innovate with our broadcasts to increase visibility for the PWHPA and these world-class athletes, and to deliver the action to a growing fanbase on a platform where they consume sports content,” says Bart Yabsley, President of Sportsnet.
Airing live exclusively on TV on Sportsnet and Sportsnet ONE and on Sportsnet’s TikTok account this Sunday, Dec. 19 at 2 p.m. ET / 11 a.m. PT, the winner of a game between Team adidas (Minnesota) and Team Scotiabank (Calgary) will battle Team Sonnet (Toronto) for the Secret Dream Gap Tour’s Toronto Showcase title in Toronto.
Sportsnet’s Ailish Forfar and Faizal Khamisa will co-host the pre-game, intermissions, and post-game on TikTok, while Harnarayan Singh and Jennifer Botterill will provide the live play-by-play and analysis on both the TV and TikTok broadcast. Also part of the TV broadcast crew for the game are Jeff Marek as in-arena host and a studio panel hosted by Caroline Cameron alongside analysts Sami Jo Small and Manon Rhéaume.
“It will come as no surprise to Canadians that #WinterSports content continues to trend on TikTok. With over 10 billion views on TikTok, #Hockey, Canada’s national winter sport, has been taking over For You feeds across the country,” says Kathryn Hudson, Director of Media Partnerships, TikTok Canada. “Now Sportsnet will be tapping into that fandom as they bring the first official livestream of a professional sports game onto TikTok in Canada.”
From working with creators like Jillian Fisher, to pairing trends with sports highlights, Sportsnet is using TikTok to reach one of Canada’s fastest growing digital sports communities.
“For the first time ever in Canada, a full PWHPA game will be live streamed through the TikTok platform, allowing us to better reach young women and further inspire them to keep sports a part of their lives,” adds Lisa Reid, Vice President, Secret Canada. “At Secret we believe that equal sweat deserves equal opportunity. This broadcast partnership with Sportsnet allows us to continue to increase visibility of these top athletes, provide them with an opportunity to showcase their talent, grow their fan base and underscore the importance sports has had in their lives.”
The Championship Game for this weekend’s Toronto Showcase will take place at Scotiabank Arena