SVG On Demand: Bally Sports’ Mike Connelly on Launching a Brand During the Pandemic, How RSNs Adapt to New Production Models

Undergoing one of the most ambitious rebrands in the history of sports media, Bally Sports pulled off the massive task in March 2021 during the COVID-19 pandemic. Since then, the new regional sports network is entertaining a wide variety of fans in 21 different markets.

At the SVG Summit, our Jason Dachman spoke with SVP and Executive Producer Mike Connelly about what went into the launch of this new media entity, how the RSN sector of the industry is adjusting to new forms of production, the new master control setup in Georgia, and more.

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