VEO Cinémas Develops Live Cinema B2B OTT Platform With Globecast, EasyBroadcast
VEO Cinémas, based in the south of France, has selected Globecast, in partnership with EasyBroadcast, a France-based, patented hybrid streaming technology supplier, to provide a B2B OTT service for distributing value-added live content to cinemas around France.
For some years now, François Aymé, Director of Cinéma Jean Eustache in Pessac, near Bordeaux, has been offering live pre- and post-screening presentations, conferences, panels and Q&A audience participation sessions to accompany screenings of selected films. The service, called Unipop, had proven to be very popular with cinemagoers at Cinéma Jean Eustache, so VEO Cinémas wanted to bring the same live content to any cinema wishing to take part around France.
“We were approached by VEO Cinémas to create an end-to-end B2B OTT service to bring subscribing cinemas around France the live content from the cinema in Pessac,” says Pierre Ramon, Sales Manager at Globecast. “We worked closely with our long-term partner EasyBroadcast to create a comprehensive service that distributes value-added live and on-demand content. The new service is called Unipop de Ville en Ville and was delivered in just three weeks, in time for the start of the season in September 2021.”
It allows participating cinemas that purchase a subscription from VEO Cinémas to receive a live broadcast of the event accompanying the screening of the film. Audience members in remotely connected cinema auditoriums can send questions via text message to the host of the event in Pessac or their guest. This brings value-added cultural discussion to the cinemagoing experience.
The event produced in Pessac is recorded on multiple cameras and then broadcast live online via AVIWEST technology to the Globecast site in Paris. It is then distributed over the public internet to participating cinemas. To maintain a high-quality minimum standard at all times, Globecast uses adaptive media streaming. Participating cinemas must have a certain amount of bandwidth to subscribe to the service and to display content with the right quality on a large cinema screen (8 to 16 m). More than 30 events are offered over the course of the season. The cinemas are committed to broadcasting at least 12 per year which they are free to choose at their own discretion.
Globecast chose EasyBroadcast to provide the OTT video platform – providing subscription management, an events catalogue, the ability to view analytics and an easy-to-use web portal. It also allows VEO Cinémas to update and display the content catalogue for the season.
“The Pessac Unipop events have been very popular, helping to grow the cinema’s audience,” says Jean-Pierre Villa, CEO of VEO Cinémas. “We knew that if we could expand this to other screens around the country, then their audiences could also benefit from them, providing a significant value-added service and additional revenue to the cinema owners. The quality of the screenings appealed to cinema owners and audience members alike, contributing to the success of Unipop de Ville en Ville. This is in large part due to the hard work put in by Globecast.”
“When VEO Cinémas came to us, we were immediately excited by the idea, and we could see the value in it for both audiences and cinemas,” adds Ramon. “We worked closely with EasyBroadcast to extend our live event contribution and distribution core business to create this end-to-end service enforcing the business model of VEO Cinémas while ensuring viewing quality is maintained at all times and the technology is easy to use, from event scheduling and publishing to the GUI and reporting.”