Wildmoka Partners With LiveLike to Boost Audience Experience and Engagement
LiveLike and Wildmoka have partnered allow partners to have Wildmoka’s Digital Media Factory near live clips automatically plugged into their timeline, facilitating the operators work and enhancing the end user experience. Media companies can now differentiate themselves by not only being the first to publish but also by delivering a superior viewer experience and engagement.
More than 100 media broadcasters globally in the news and sports industries use Wildmoka to feed their OTT apps, web portals, and social accounts with live streams, highlight reels and near-live clips. The SaaS solution allows publishers to benefit from the latest cloud-native and AI/ML technologies to make every possible type of content available in any format to any digital destination in seconds. These powerful content creation capabilities can now be enriched with the best-in-class audience engagement capabilities provided by LiveLike.
LiveLike’s approach enables its partners to activate and empower their audiences via customized, interactive features. Their engagement suite offers a wide range of fully customizable and easily integrable engagement tools ranging from live chats, polls, and quizzes to prediction meters, leadership boards and more. In the past two years alone, LiveLike has seen its audience engagement platform utilized by the likes of the NFL, the NBA, the Golden State Warriors, NASCAR, WarnerMedia, FOX, and more.
Matt Loreille, CMO at Wildmoka says: “The pace at which digital broadcasting is evolving just keeps accelerating, keeping one key metric in mind: constantly improving the viewer experience and engagement. This is where Wildmoka and LiveLike, when combined, deliver key advantages. While the Wildmoka Digital Media Factory allows editors to produce more content at speed, the LiveLike solution leverages it with a full suite of engagement mechanisms that maximize the viewers’ experience and satisfaction levels”.
Samuel Westberg, CCO at LiveLike, adds “Wildmoka is a first-in-class media production platform that has won the trust of some of the biggest broadcasters in the industry. Plugging their Digital Media Factory with our interactive capabilities is a further step to automating workflows for our partners who can use LiveLike as their one-stop shop for retention strategies.”