Tennis Australia Taps Imagen Pro for Event Content Distribution and Archive

Tennis Australia is implementing Imagen Pro to store and distribute Tennis Australia’s event content enabling news and broadcast partners to get the content they need faster.

The project took three months to deploy, just in time for the Australian Open 2022, which started on Jan. 17. The platform is already being used by more than 500 people across 80 different organizations. Licensees can now preview content, request access and benefit from fast downloads during tournaments by using Imagen’s Accelerated File Delivery. Imagen Pro provides granular insight into user behavior, enabling Tennis Australia to understand who is accessing and downloading their media, ultimately helping to inform their content strategy.

After the Australian Open, the governing body will be working with Imagen to digitie their archive so their vast amount of footage from tapes can be preserved for future generations.

“We’ve seen the work Imagen has done with the Association of Tennis Professionals and the Women’s Tennis Association so we were excited to deploy the platform for Tennis Australia,” says John O’Neil, Supervising Producer, Live Events, Tennis Australia. “Getting the project off the ground so quickly is testament to the Imagen deployment team and we look forward to putting content in the hands of those who need it, faster.”

“We’re thrilled to be working with Tennis Australia, expanding our presence in Tennis and the APAC region,” Tom Wild, Senior Account Executive, Imagen. “It’s an honour to be part of turning years of tennis history into something that can be used in the future.”

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