AWS, Zixi, Verizon, Bloomberg Media Test How 5G and Edge Computing Can Transform Broadcast Content Delivery
Verizon, Bloomberg Media, Zixi and AWS are working together to test how 5G and mobile edge computing can transform how global business news is produced, delivered and consumed. Using Verizon 5G Edge with AWS Wavelength, Bloomberg Media will be able to package and deliver live 4K UHD content without the need for satellites, allowing for fast and efficient content delivery.
Media consumption today has its challenges for content providers. Broadcasters are looking to simplify their distribution workflows being driven by a ubiquitous content economy and consumers who want more live streamed 4K content, with quick start times and minimal buffering. To accomplish this, Bloomberg Media sends UHD video using Verizon 5G Edge with AWS Wavelength coupled with Zixi’s software to quickly process the video into multiple streams for broadcast across various platforms.
“Bloomberg Media is committed to continuous innovation and experimentation of technologies to better reach our global audience of business leaders with the insights, information and solutions they need,” says Roman Mackiewicz, chief information officer at Bloomberg Media. “This proof of concept trial combines Verizon’s 5G and mobile edge computing capabilities with Bloomberg TV+ premium 4K UHD content to create a modern streaming news experience with the potential for true industry disruption.”
The companies also plan to test streaming Bloomberg TV+ 4K UHD content direct to consumers’ 5G-connected devices, via Verizon 5G Edge with AWS Wavelength, allowing users to access data rich content on market news and business insights on the go. This will be followed by another trial that will involve near real-time native translation of Bloomberg TV+ content for transcripts, captioning and subtitles distributed globally.
“It has been fantastic working with Verizon, Bloomberg Media and AWS to deliver pristine 4K UHD quality content over 5G while leveraging edge compute,” says Gordon Brooks, executive chairman and CEO of Zixi. “Verizon 5G Edge with AWS Wavelength and Zixi can potentially transform the M&E industry.”