SVG On Demand: Austin FC’s Daniel Alvarado on Putting the Match Day Experience at the Heart of Social Video

As the club enters its second season in MLS, Austin FC's Senior Manager of Social and Content shares his approach

Entering its second season in Major League Soccer, Austin FC has quickly become one of the league’s most exciting brands. Thanks to their match day experience and their digital video strategy, the club has garnered a passionate fanbase in a short amount of time.

Daniel Alvarado, Senior Manager of Social and Content for Austin FC shares what its like producing content for the club and why the storytelling strategy has been leaning into that in-venue experience at Q2 Stadium.

For more video interviews, podcasts, and special features, visit SVG On Demand.

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