SVG On Demand: Charlotte FC’s Blair Berry on Building the Brand of a New MLS Club Through Video

The club's social and digital media director shares their content strategy ahead of the team's home opener

The newest franchise in Major League Soccer, Charlotte FC, is set to make their big home debut on Saturday (7:30 p.m. ET, FOX, FOX Deportes).

With close to 75,000 fans expected at Bank of America Stadium, the match against the Los Angeles Galaxy could potentially shatter the MLS attendance record for largest standalone match in league history. Forecasters are also keeping an eye on if the event has a chance to register the largest club soccer attendance in the world — Barcelona vs. Atletico Madrid on Feb. 6 sits atop that list with 74,221.

Charlotte FC’s Social and Digital Media Manager Blair Berry shares how the club has used content and social strategy to build their brand in the weeks and months leading up to their big debut.

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