Premier Sports, WSC Sports Form Partnership for Ireland, U.K.

Premier Sports, a leading subscription based sports broadcaster in the UK and Ireland, and WSC Sports, the global leader in AI sports video technology, have partnered to bring automated highlights to the Premier Sports TV channel, OTT channel Premier Player, as well as the Premier Sports channel available on Amazon Prime. The relationship currently covers football highlights for all LaLiga games, the Scottish Cup and Premier Sports Cup, United Rugby Championship, Top14 Rugby, NHL and more.

Premier Sports will be using WSC Sports’ machine learning technology to analyze actions in real-time, index, crop, and apply graphics to videos, to create personalized highlights to serve sports fans across the UK and Ireland. By utilizing WSC Sports’ AI platform, Premier Sports are now able to scale up their content production, providing them enough highlights (both short-form and long-form) to fill the Premier Sports linear TV channels with highlights, rather than full games, that are of more interest to viewers after an event. Previously, this would have been unrealistic to manually edit thousands of live events each week.

In addition, all content generated by WSC Sports for Premier Player, Premier Sports’ subscription platform, will also be seamlessly integrated and available on the Amazon Prime Premier Sports video-on-demand channel.

Lastly, Premier Sports are innovating their content output further by utilizing WSC Stories, WSC Sports’ real-time stories highlights solution. These automated stories appear during live play in the OneBox found in Google Search and are constantly updated as games progress. Premier Sports can use these stories, for example during a LaLiga game, to show snippets of the live action and drive traffic and new subscribers to their subscription platform.

Richard Webb, COO of Premier Sports comments, “Since we began working alongside WSC Sports last year, we have seen a vast improvement in the quality and quantity of our content across linear, TV and social media. It has been an exciting and innovative start to our partnership and we’re excited to see what the future holds.”

“We are thrilled to be working with Premier Sports to help them populate all of their offerings with innovative and exciting highlights. From linear TV to OTT to Amazon Prime, Premier Sports customers in the UK and Ireland now have many unique ways to experience sports highlights, no matter how they access Premier Sports,” says Ross Munro, head of commercial U.K., WSC Sports.

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