Mediapro Canada, Flow Sports Partner for Canadian Soccer Coverage in Caribbean
Mediapro Canada has sealed a media rights agreement with Flow Sports, the Caribbean sports broadcaster owned by British telecoms firm CWI Group, that will bring live coverage of Canadian soccer to households across 22 Caribbean territories.
The deal means that close to 500,000 households across the region will have access to live coverage of the Canadian Premier League (CPL), Canada’s first division men’s professional league; the Canadian Championship, the tournament for all Canadian professional men’s soccer clubs, including the three teams that play in Major League Soccer (Toronto FC, CF Montréal and Vancouver Whitecaps); and the home friendlies of Canada Soccer’s Men’s and Women’s national teams. The deal covers the 2022 season with an option to renew.
Matches will be shown on the Group’s main Flow Sports channel, which is carried on all Flow cable systems as well as competitor platforms throughout the Caribbean. All matches will also be available live and on VOD through the Flow Sports App.
“Flow Sports is very excited to broadcast the fast-rising Canadian Premier League. In the past three years we have seen top Caribbean players and coaches join the league and we are thrilled to provide our audience with an opportunity to watch them live. Football fans will be able to watch these exciting matches on the Flow Sports App and TV channel available in 22 countries. We hope this partnership unlocks more talent from our region, and we look forward to a fantastic competition,” states Michael Look Tong, director, entertainment networks and media opps, cable and wireless.
“We’re delighted to partner with Flow Sports to bring the Canadian game to Caribbean viewers – we’re confident that the CPL will impress with its high level of play, its fierce rivalries and exceptional talent, including a growing number of Caribbean internationals who have made their mark on the Canadian game,” says Oscar López, CEO of Mediapro Canada.
The strong Caribbean talent pool in the CPL includes Alex Marshall, HFX Wanderers (Jamaica, 10 caps), Emery Welshman, Forge FC (Guyana, 19 caps); Andrew Jean-Baptiste, Valour FC (Haiti, 12 caps), and two players form Trinidad and Tobago: Andre Rampersad and Akeem García, both of HFX Wanderers – as well as highly regarded HFX Wanderers coach Stephen Hart, also of Trinidad & Tobago.
Flow Sports’ coverage kicked off April 7 with the opening match of the 2022 CPL season, where Hart’s HFX Wanderers visit York United at their York Lions Stadium in Toronto, followed by the two-game series on April 8 and 11 between Canada Soccer’s Women’s National Team, the reigning Olympic gold medallists, and Nigeria’s Super Falcons, 11-time Women’s Africa Cup of Nations Champions.
Flow Sports will air live coverage of all 117 CPL matches as well as 12 Canadian Championship matches, both complemented by a range of studio and panel shows, and up to eight home friendly matches involving Canada Soccer’s Men’s and Women’s National Teams as they prepare for their respective FIFA World Cups; the Men’s National Team earned their ticket to Qatar 2022 with their top-of-the-table performance in the Concacaf Final Round of FIFA World Cup Qatar qualifying tournament, while the Canadian women have already earned their spot in the 8-team Concacaf W Championship in July, which serves as the qualifying tournament for the 2023 FIFA Women’s World Cup in Australia and New Zealand.