NAB 2022

NAB 2022: Ateme Forms Advisory Board of Media and Entertainment Execs

Ateme, a global leader in video compression, delivery, and streaming solutions with innovation at its core, has announced the creation of a strategic Advisory Board composed of five recognized industry luminaries holding key positions in large groups within the media and entertainment industry.

The Advisory Board serves as a resource to Ateme’s executive leadership, helping the company address the transformation of the industry by reflecting on how content is and will be delivered and consumed.

Current members of the Advisory Board are:

Hanno Basse, former CTO at Microsoft Azure Media and Entertainment. With over three decades of experience in the media & entertainment industry in both Germany and the USA, Basse has served on the board and been chairman of several industry organizations, has been awarded 28 patents, and was named a Fellow of the Society of Motion Pictures Arts & Television Engineers.

Pascal Crochemore, VP Distribution Strategy & Architecture at Warner Bros. Discovery. Based in London, Crochemore brings 23 years of experience in the entertainment industry, with technical, managerial, business development and strategic partnership roles at Discovery and Eurosport. Crochemore has an engineering degree in space communication systems.

Weidong Mao, senior fellow at Comcast Cable. Mao brings over 25 years of experience in the media and technology industry, where he has held leadership positions in technology, strategy, architecture, engineering, and R&D innovation. A prolific inventor with over 50 patents granted, Mao has studied in both China and the USA and holds a PhD in Electrical Engineering from Princeton University.

Anne Schelle, managing director at Pearl TV, LLC. Based in the USA, Schelle brings over three decades of experience in strategic consulting and in heading companies and alliances in the wireless, media and entertainment industry.

Gavin Sheldon, managing director, Technology Development at Liberty Global. Sheldon has over two decades of experience leading the developments of award-winning products and services in the UK and in Israel.

Other industry executives are still in the on-boarding process and the dedicated Ateme web page will be updated accordingly as more people join the Strategic Advisory Board.

“It’s an exciting time for the industry: we are seeing new viewer expectations and the disruptive technologies making them possible,” says Rémi Beaudouin, chief strategy officer at Ateme. “Our Advisory Board is a melting pot of leaders from different companies, different regions, and different backgrounds, who understand the challenges and business requirements of these changes, while not forgetting the key challenge we face today: sustainability. By creating the Advisory Board, Ateme surrounds itself with a combined expertise never before achieved in the industry, to continue accelerating its growth.”

The board has scheduled its first meeting in Las Vegas during the 2022 NAB Show in April, in what is expected to be the first large-scale video industry event after the COVID pandemic.

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