Lemac Upgrades Tech Inventory With High-End FUJINON HK Premier Cine Lenses

Lemac Film and Digital is a company started over 40 years ago by a passionate cinematographer and a lover of technology. Known for always buying the best technology available for rental arm of their business, the company recently bolstered their inventory with the purchase of high-end FUJINON HK 75-400mm and HK18-85mm lenses from FUJIFILM Australia.

“When the opportunity came up for Lemac to purchase the FUJINON HK 18-85mm T2.0 and the HK 75-400mm T2.8 Premier zooms, we were very excited,” says Lemac’s national rentals manager, Tim Jordin. “We are constantly adding to our rental fleet and it has never been more important than now to have a diverse offering.”

The Lemac family and brand are as passionate and dedicated today as John Bowring was when he started the company back in 1975. Whether it’s for feature film, drama, reality, TVC, documentary, corporate, shorts, music clip, live event, webcasts, news or current affairs Lemac pride themselves on having the technology to produce only the very best results.

“Whatever story or message you want to tell, on whatever medium, no matter whether you need to rent it, buy it, install it, learn it, produce it, deliver it or even archive it we can help you do it,” continues Jordin. “The FUJINON Premier HK Series of zooms fit into this ethos perfectly as they are amongst the best lenses in the world. They offer a great balance between performance and usability with their fast T-stops and great focal length ranges. Their look is modern and yet still offers that extra emotion that results in an organic feel to the images created.”

In recent years Lemac has had considerable success with the FUJINON ZK Cabrio range and were the first in the country to offer the full range of FUJINON Premista Full Frame zoom lenses so, according to Jordin, buying the HK Premier lenses was a clear, logical and obvious addition.

“A big part of people’s hesitations when considering a zoom lens is the speed of the lens and the way they feel in comparison to a prime,” he concludes. “FUJINON could have called these Variable Primes, as they are very fast even by some prime lens standards. That said and with their minimal breathing and gentle bokeh, their pictures combat the stereotype and really do look amazing. In short, these HK Premier lenses are perfect for tracking vehicle work, drama, TVC or even live events. They are by all standards a fantastic offering that Lemac is proud to offer our customers.”

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