Sinclair Names Scott Ehrlich as First Chief Innovation Officer, Ryan Moore as Chief Revenue Officer and SVP of Digital Sales and Sports

Sinclair Broadcast Group has named Scott Ehrlich to the newly created position of Chief Innovation Officer. In addition, the company has also appointed Ryan Moore as Chief Revenue Officer/SVP of Digital Sales and Sports.

In the newly created role, Ehrlich will build on the company’s history of innovation and create the company’s first dedicated cross functional research and development group to coordinate and accelerate efforts across content, technology, audience development and distribution. The new group will also incorporate a corporate strategy function to further innovation and growth across Sinclair and its assets.

“Scott is a creative and fearless leader with a long history of successful innovation and the skills to develop a startup into a thriving company,” says Chris Ripley, President and Chief Executive Officer, Sinclair. “We are excited for him to expand his role, infusing the pace and imagination of the startup world as we continue to grow Sinclair and evolve our offerings.”

Ehrlich, who joined Sinclair in 2017 and was most recently SVP, Growth Networks and Content, will retain oversight of the company’s OTA national networks, COMET, CHARGE! and TBD, as well as digital and OTT streaming platforms NewsON and STIRR.

Ehrlich has built a track record of successfully creating new ventures in television, technology and new media platforms. He’s held roles spanning licensing, production, creative development, technology, network management and programming.

Ehrlich started in the space in 1996, before video streaming was available. He brought to market one of the first subscription streaming video services in the industry, RealNetworks’ SuperPass, and grew it to over a million subscribers. While at Real, he also negotiated landmark internet rights deals with several professional sports leagues.

“I was originally attracted to Sinclair by its rich history of innovation in the broadcast world,” says Ehrlich. “Now, in this new role, I’m excited to carry that forward and cement Sinclair’s place among media companies as a home for fast moving, forward thinking creative talent from all corners of the media industry. Together we’ll light a path to the next generation of media products, a future I’m extremely excited to help steward.”

In a previous role as Founder and CEO of Agility Studios, Ehrlich led the development of the award-winning franchise; The Legion of Extraordinary Dancers, created by Jon M. Chu, into a multi-faceted business. He also served as Executive Producer for award winning digital series including Two Bellmen and Business Usual (Marriott Content Studio), as well as licensing content to and from digital and traditional platforms. Before Agility, Ehrlich founded Impulse Media, where he was a strategic advisor to startups and established companies focused on digital video products, distribution and business models. Prior to Impulse, Ehrlich served as Vice President of Media Acquisition and Distribution for RealNetworks.

Earlier in his career, Ehrlich was the Senior Vice President and Executive Producer of News America Digital Publishing at News Corporation and Director of Audience Development at NBC Cable. Ehrlich received his master’s degree from The Graduate School of Political Management and his undergraduate degree from Kenyon College.

As for Moore, he was previously the company’s Senior Vice President of Digital Sales, a position he has held since 2019. In addition to continuing oversight for all broadcast digital sales and Compulse, Sinclair’s marketing technology and managed services company, Moore will add oversight of revenue and sales strategy for Tennis, Stadium, and Bally Sports.

“Ryan is a strong financial leader with expertise in cross-platform sales,” says Rob Weisbord, COO and President of Broadcast . “He has a successful history overseeing the company’s digital revenue strategy, and the expansion of his responsibilities to include sales and revenue growth strategies across Sinclair’s sports properties was an easy decision. We are excited to elevate Ryan to this new role as we enhance the experience for consumers and continue to drive business growth.”

Moore joined Sinclair in 2013 and has held several executive sales leadership positions including, Vice President of Digital Sales, Senior Director of Digital Sales and Director of National Digital Sales. Prior to joining Sinclair, Moore held sales leadership roles with Fisher Communications and Belo Corp.

“This is an exciting time in our industry, especially for a company with the entrepreneurial spirit of Sinclair,” says Moore. “I am proud to have this opportunity to scale company growth, connect with our customers and support the omnichannel sales initiatives across our news, sports and digital teams. I am grateful for the support of my family as we embark on this new adventure in my career.”

Moore holds a BA in Communications from Seattle University.

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