China’s Ningbo TV Brings Distributes Large-Scale Campaign to Viewers in Real-Time With TVU One, TVU Partyline

Ningbo TV (NBTV), part of China Central Television (CCTV), has used TVU Networks’ solutions to host a live, large-scale media campaign delivered to over 1,000 media organizations around the world. Situated near the Hangzhou Bay in Zhejiang, China, the port city of Ningbo serves as the eastern port of the “Maritime Silk Road,” playing a key role in China’s cultural and commercial connection to the world.

To honor its deep ties to the ocean and affirm the city’s ongoing role in global commerce, NBTV hosted “Ningbo: Setting Sail to Embrace the World,” an interactive media event that linked 15 historic coastal cities from around the world. Dozens of overseas guests took part in high-level interviews, speeches, and presentations celebrating the importance of the ocean to people everywhere.

NBTV needed to ensure that audio/video transmissions from remote and overseas locations met the network’s high standards. Production teams also wanted to guarantee guests from any location could interact and participate in discussions and presentations as if they were in the same room – without fluctuations in latency.

TVU One and TVU Partyline addressed both challenges. TVU One mobile transmitters allowed journalists to bring live, synchronized coverage of events from different locations around the world with virtually zero latency. For example, TVU One helped reporters gather and transmit footage from the event’s opening ceremony, which was held simultaneously in multiple locations integral to Ningbo’s historic and coastal roots. With TVU One, journalists seamlessly transmitted live footage and commentary from the opening ceremony to NBTV stations and other media organizations around the globe.

NBTV didn’t have to sacrifice video quality or transmission reliability using TVU One. The mobile transmitters help reporters bring large-scale events, like Ningbo’s cross-media campaign, to life. Using 4K HDR/HLG 10-bit video transmission, journalist teams can capture and transmit brighter images in a broader spectrum of colors. By aggregating cellular signals with its native 5G transmitter, TVU One provides unmatched live streaming reliability from any location. And TVU One’s long-lasting battery with up to 4.5 hours of live transmission means journalists have more time to broadcast, record, edit, and transfer video.

On the day of the Ningbo celebration, NBTV hosts and guests connected using TVU Partyline. During the Ningbo event, production teams live streamed guest meetings, speeches, presentations, and more to multiple platforms with just one click. This cloud collaboration solution makes it possible for production crews to deliver broadcast-quality, live interaction in real time. Perfectly synchronized signals mean crews don’t need to worry about latency issues; and automated mix-minus audio engineering eliminates feedback, echoes, and pauses. Plus, TVU Partyline can manage an unlimited number of participants. The easy-to-use tool gives hosts control over privacy settings, live chat, screen sharing, and more.

With the help of TVU Networks’ products, NBTV relayed coverage of this ground-breaking event to over 1,000 media organizations worldwide, reaching hundreds of millions of viewers.

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