SVG On Demand: Australian Football League Offers Peek Into Enterprise Archival Digitization Project at SVG Australia Summit

In Dalet case study, Dalet's Ren Middleton, Telstra Broadcast Services' Stuart Newman, and the AFL Spencer Wilson detail the comprehensive storage effort

For the first time since prior to the COVID-19 outbreak in early 2020, Sports Video Group returned to Sydney for the SVG Australia Summit. Hosted at the Telstra Customer Insight Centre in Sydney on June 1, the event was an opportunity for the Australian sports production community to come together for an afternoon of networking and information exchange around the topic of the future of the sports TV production and distribution.

At the 2022 SVG Australia Summit, Dalet offered an in-depth case study that showcased how Dalet Flex provides cloud-based media logistics workflow to facilitate the Australian Football League’s (AFL enterprise archival digitization project. In collaboration with Telstra Broadcast Services and DAMsmart, the AFL and Dalet preserved the league’s rich visual history; streamlined content operations, production, and sharing, all while creating deeper fan engagement and monetization opportunities.


Ren Middleton, Dalet, Regional Sales Manager – ANZ
Stuart Newman, Telstra Broadcast Services, Industry Sales Executive
Spencer Wilson, AFL, Director of Operations and Broadcast

To watch the complete collection of sessions from the 2022 SVG Australia Summit, visit the show’s event page.

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