DAZN Gets On Board For First PTO Tour

The Professional Triathletes Organization has signed a 2-year broadcast deal with DAZN Group to stream on DAZN the new PTO Tour, starting with the first PTO Canadian Open in Edmonton this weekend (23-24 July).

The deal is non-exclusive and includes:

• Live and highlights in Canada, Japan, South Africa, APAC, Australia, New Zealand & MENA
• Highlights shows in Europe (48 hours delayed)
• Preview countdown documentaries globally (not including USA)
• Delayed rights to the Herbalife24 PTO Pro Am (not including USA), archive documentaries including ‘Beyond Human’, the 2021 Collins Cup highlights and follow up documentary ‘Birth of the Collins Cup’

“We are delighted to have DAZN on board for the first PTO Tour season,” said Tim Godfrey, PTO Chief Marketing Officer. “Growing the broadcast reach for our events and amazing athletes has been a key focus for us as we countdown to the season opener in Edmonton which promises elite women’s and men’s races not to be missed.”

“Adding the PTO tour to our platform underlines our commitment to making a broad range of sport more accessible to an ever-increasing number of passionate fans. This first PTO Tour represents a landmark moment for triathlon that we wanted our audiences to be part of and we are excited to broadcast these events” said DAZN EVP Rights, Tom Burrows.”