SVG College: North Texas

Full Program

10:00 a.m. – 10:15 a.m. Welcome

10:15 a.m. – 11:00 a.m. The Art of Features and Storytelling In College Sports
Technology is critical to any video production operation but the ability to shoot and craft an engaging story is what will have fans engaged with and sharing your content. Hear the habits and styles of some of the best storytellers in the industry and learn how to make your feature pieces more compelling and engrossing.
Jason Barfield, Sam Houston State, Asst. AD – Media Relations
Ashton Campbell, Sports Documentarian
Clay Taylor, Texas A&M, Sr. Producer/Editor, 12th Man Productions

11:00 a.m. – 11:15 a.m. CASE STUDY: SVG College Initiative Sponsor (TBD)

11:15 a.m. – Noon Spring Has Sprung: Best Practices in Producing Baseball/Softball
Experts in live streaming discuss the latest in production technologies and break down how to get the most out of your two-, three-, and four-camera productions.
Buddy Kimberlin, Texas A&M, Sr. Television Production Manager, 12th Man Productions
Michael Martin, TCU, Film, Television, Digital Media Professor
Chris Mycoskie, Southland Conference, Asst. Commissioner, Television & Electronic Media

Noon – 1:00 p.m. Complimentary Networking Lunch

1:00 p.m. – 1:45 p.m. Simply Share: Video In A Social Media World
Social media platforms are completely changing the game of engagement and storytelling. Facebook, Twitter, Instagram, SnapChat, and Vine – just to name a few – have content creators thinking less about longer form content and more about designing and distributing video content that is no more than 30, 15, or even 6-seconds long. How can you more effectively use video in your social strategy and what kind of video content works best on each platform?
Scott Beckendorf, Frisco Roughriders, Social Media and Database Coordinator
Drew Martin, TCU, Assistant AD for Marketing

1:45 p.m. – 2:30 p.m. TCU Overview
Leaders and students from TCU’s sports broadcasting major at the Bob Schieffer College of Communication welcome attendees to the facility with a look at what makes the organization unique and how it produces live event programming was partners including Fox Sports.
Michael Martin, TCU, Film, Television, Digital Media Professor

2:30 p.m. – 3:00 p.m. TOUR: TCU’s HD Control Room at the Bob Schieffer College of Communication
Receive an exclusive tour of TCU’s production facility, including peeks inside control room, studio set, and more.

Follow us on Twitter at @sportsvideo and @SVGCollege

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