CineSport to Include Major League Baseball Highlights in Its Broadband Syndication Network

LLC, a producer and distributor of syndicated online sports video
highlights, announced it has reached a deal with MLB Advanced Media
(MLBAM), the interactive media and Internet company of Major League Baseball,
to bring licensed game highlights to its syndicated broadband multi-sport video
highlight packages. Effective immediately, the agreement grants CineSport the
right to include Major League Baseball game highlights from the remainder of
the 2007 regular season and the entire 2007 postseason, including the World
Series, as part of its daily sports coverage.

“We are
excited to team with CineSport to further showcase the most exciting time on
the baseball calendar,” said Kenny Gersh, senior vice president, business
development, MLBAM. “Partnering with CineSport was a natural fit as we share a
common goal of providing the most up-to-date video content for fans to consume
wherever they are and whenever they want.”

the only sports news and highlights aggregator, produces and distributes
customized sports video news and highlight shows to a broad range of websites,
including those of daily newspapers, local television and radio stations.
CineSport will now feature MLB highlights in its national and local multi-sport
video highlight shows. The CineSport beta is already available at the websites
for the Philadelphia Inquirer/Philadelphia Daily News ( and
The Denver Post (

produces the highlights of multiple sports into a single compelling, easy to
watch show,” said Gregg Winik, CineSport founder and CEO. “The marriage of
baseball highlights with CineSport content greatly enhances CineSport’s
reputation as the most important syndicated product on the market for web sites
that have casual sports fans in their audience.“

syndicated, ad-supported content is free to fans, and the video highlights are
designed to be viewed on the same web page as fans get their news and
information. CineSport has previously announced content deals with NASCAR, NBA,
NHL and Collegiate Images. CineSport ( is syndicated by
Broadband Enterprises (, the premier online video
network. Broadband Enterprises consists of more than 1,800 publishers,
delivering more than 1 billion monthly video streams.

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