CTV Saves The Hockey Theme

CTV Inc. has acquired all rights to ‘The Hockey Theme’ in
perpetuity, preserving the song’s legacy and ensuring it will be heard on national
television for years to come. ‘The Hockey Theme’ song will now live on
CTV Inc. properties TSN, RDS and across Canada on CTV during coverage of
the upcoming Vancouver 2010 Olympics.

The deal between CTV and Copyright Music & Visuals was agreed
to in principle after the CBC publicly announced last Friday at 5 p.m. ET that
a deal could not be reached with the rights holders. Due diligence was
completed earlier today.

The song, which was created by Vancouver’s Dolores Claman in 1968, will now
be used in NHL broadcasts on TSN and RDS beginning this Fall. In
addition, CTV will utilize the song as part of its hockey coverage during the
upcoming Vancouver 2010 Olympic Winter Games.

“The song has a long and storied history in Canadian sports and
has become ingrained in the hearts and minds of hockey fans across the
country. It is an iconic tune, embraced by Canadians everywhere, and we
felt it was imperative to save it. We know we will be in hockey forever,
so there’s no doubt this acquisition will create value for us,” said Rick
Brace, President, Revenue, Business Planning and Sports, CTV Inc. “It’s
an honour and a privilege to own such a cherished piece of Canadiana.”

“I am very moved by how so many Canadians have taken the hockey
theme to heart. We are so pleased the song has found a new home,” said
Claman. “Throughout our negotiations, CTV displayed a tremendous amount
of respect for my family and the song. ‘The Hockey Theme’ means so much
to Canadians, and we know it’s in good hands with CTV.”

The announcement complements TSN’s new six-year multi-platform NHL
deal, featuring more coverage of Canadian teams than ever before with at least
one Canadian team in every game. Earlier this year, RDS extended its
exclusive rights agreement with the Montreal Canadiens through the 2011-12

CTV, together with TSN and RDS, boasts the most powerful and
prestigious sports programming lineup in the country featuring the NHL and
Stanley Cup Playoffs, NFL games and the Super Bowl, every CFL game including
the Grey Cup, International Hockey including the World Juniors, NBA, Blue Jays
Baseball, all four golf Majors, all four tennis Grand Slam events, Season of
Champions Curling, NASCAR and F1, and this month’s NBA Finals and UEFA EURO

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