Harris Broadcast Targets Cable Industry at Upcoming Events
Harris Broadcast Communications is set to unveil its latest advancements in media software for the cable industry at The CableLabs Interoperability Event on Advanced Advertising (May 23-27, Louisville, CO) and The Cable Show (June 14-16, Chicago), where Harris will exhibit in the CableNET technology showcase pavilion.
Harris will demonstrate its new Harris Targeted Advertising platform to fuse linear and non-linear media worlds at both shows. The Harris Targeted Advertising platform is built to help cable networks and other service operators uncover alternate revenue sources through interactive, targeted and addressable advertising — an important evolutionary approach as consumers increasingly time-shift their TV viewing habits.
Harris will showcase how its Targeted Advertising platform provides traffic and billing functionality to linear and non-linear scheduling (VoD, digital out-of-home, streaming media) for service operators, cable networks, broadcast, mobile, and digital out-of-home advertising models. Features include:
The platform features an integrated Campaign Manager module to simplify the purchase and management of multiple advertising product types. In addition a simplified workflow allows users to manage consolidated billing and stewardship across all platforms. Enhanced ad placement will drive addressable, targeted positioning through placement separation, placement priority, and target audience. Analytics and actionable information allow businesses to leverage consolidated data from multiple media platforms.
The complete demonstrations will also demonstrate interoperability with Harris traffic and billing systems, including OSi-CableNet and Novar.
At the CableLabs Interoperability Event, Harris will prove support of cable industry standards SCTE-130 2010 (published in late 2010) and SCTE 130-2009 for the management of dynamic advertising. Harris plans to demonstrate its support of the CableLabs Emulator, which allows cable operators to validate that SCTE-130-compliant vendors such as Harris can support their unique infrastructures prior to purchasing equipment and undergoing lab tests. This reduces operator risk and integration challenges.
Harris will also demonstrate support of the AD-ID Asset ID tagging standard within its Targeted Advertising platform. Developed by the American Association of Advertising Agencies (4A’s) and the American Association of National Advertisers, Ad-ID is a Web-based system that generates a unique identifying code for each advertising asset, creating a capability to identify them across all media. It aims to improve workflow between the ad agency, advertiser, distributor and medium.