SVG’s Women’s Sports Media Initiative Meeting Scheduled

The annual meeting for SVG’s Women’s Sports Media Initiative will be held Monday, December 12 from 9:30 – Noon at the New York Hilton. The agenda includes a networking breakfast, a discussion on new automation technologies and how they are shaping production processes, as well as a behind-the-scenes look at the espnW initiative. To attend, please RSVP to [email protected] by December 1. Our meeting will take place the morning of SVG’s annual League Technology Summit.

2011 WSMI Annual Meeting
Monday, December 12, 9:30 a.m., New York Hilton Hotel, 1335 Avenue of the Americas
9:30 a.m. – 10 a.m.: Networking Breakfast

10 – 10:45: New Terms, New Talent, New Opportunities
As more automated technologies are being introduced into sports production, how does that change the way humans prepare for and produce sports? This panel discussion will examine new automated technologies, the changing production landscape, and where sports production personnel need to refocus their talents to keep relevant in this new era of sports broadcasting.

Andrea Berry
, SVP Broadcast Operations, Fox Sports
Bill Chapman, VP Creative Development and Emerging Technologies, Turner Sports
Christina Mixon, Director of Graphics, NBA
Patty Power, SVP Operations and Administration, CBS Sports Network
Susan Stone
, VP Operations, MLB Network
Moderated by Linda Rheinstein, Founder, iDoggieBag Foundation

11 – 11:45: Building the espnW Brand
ESPN’s brand platform for women, espnW, has grown considerably in the past year. Designed to connect female fans to the sports they love and follow, espnW is digitally focused, but the team is also creating brand experiences that extend beyond ESPN’s digital platforms to reach women where they are already consuming media. In this presentation, Laura Gentile, Vice President of espnW, and Katie Richman, Director of Social Media Strategy for espnW, will discuss the evolution of espnW, the brand’s content and business priorities, and offer a snapshot of the content being presented across its platforms.

Laura Gentile
, Vice President, espnW
Katie Richman
, Director of Social Media Strategy, espnW

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