Lunchtime Links: 07-06-12

For Baseball, TV Landscape Is Becoming a Pretty Picture (New York Times)

The Next Roone Arledge: Pay TV Subs and A New TV Ad Model? (Multichannel News)

Shazam puts social in Olympics TV (

MLB tries major Twitter push for All-Star Game (

Synacor’s TV Everywhere Platform to Serve As an Authentication Agent for Olympic Streaming (Multichannel News)

Five apps making sports on TV more social (

Hiestand: TNT would win with full-time split-screen coverage (USA Today)

Sports Illustrated Gives TV Another Shot with NBC (WSJ)

Lawmakers cheer NFL change to blackout rule (The Hill)

Fox Sells Out MLB All-Star Game (AdWeek)


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