London-Based Rental House Adds 10 Grass Valley LDX WorldCam Cameras to Inventory

London-based ES Broadcast has added 10 premium Grass Valley LDX WorldCam cameras to its equipment hire inventory, making it the first rental house to offer the new LDX Series cameras. The 10 LDX WorldCam camera systems are based on advanced Xensium-FT CMOS imagers and come with the 3G Transmission Twin base station, which supports 3G/1080p, Triax, and Dark Fiber. To offer maximum flexibility in the camera transmission chain, the LDK 4426 3G Triax Camera to Fiber Converters are also included.

“With an ever-changing marketplace, it’s essential that we keep in stock the equipment that our customers like and continue to hire regularly,” says Edward Saunders, managing director of ES Broadcast. “While the LDX Series is relatively new, we have seen European companies purchasing them, as well as UK-based OB companies considering them. We expect having the LDX Series available for hire will broaden our customer base going forward.”

ES Broadcast is equipped to supply a complete production solution—based on LDX Series cameras—for both hire and sales.

“As a relatively new company, it’s refreshing to see that ES Broadcast is breaking new ground as a rental company, and is offering the latest camera technology in the marketplace—the LDX Series—to its customers,” says Tim Thorsteinson, president and CEO at Grass Valley. “We look forward to working closely with ES Broadcast to make sure that the LDX Series of cameras is benefitting the equipment hire market.”

The LDX Series of upgradable cameras helps to streamline the way that live content is produced and delivered by providing a simple and easy way for users to select the level of acquisition format flexibility they require today, based on a common hardware platform that provides for software upgrades tomorrow.

The LDX Series consists of four cameras offering different formats and features:

LDX Flex: 1080i50/59.94 or 720p50/59.94

LDX Première: 1080i50/59.94 & 720p50/59.94

LDX Elite: 1080PsF25/29.97, 1080i50/59.94 & 720p50/59.94

LDX WorldCam: 1080p50/59.94, 1080PsF25/29.97, 1080i50/59.94 & 720p50/59.94

A simple GV-eLicense provides a cost-effective upgrade path for every LDX model (except WorldCam). With the option of a 7-day license or a perpetual license, LDX owners can more effectively manage CAPEX and OPEX as well as enjoy the flexibility to expand their camera’s capabilities and easily address changes in production requirements.