SVG College: Bay Area To Tackle Storytelling, Asset Management, IP Workflows

The latest in the SVG College Regional Event Series takes us to San Francisco and the home of the Pac-12 Networks for SVG College: Bay Area. The event program will offer a look at control-room technologies, tips on proper asset-management strategies, storytelling techniques for feature productions, and an in-depth look at Pac-12 Networks’ innovative IP production workflow. Take advantage of the opportunity to pick the brains of some of the most innovative content creators and technology developers in the area.

CollegePAC12rev3Incorporating one national and six regional television networks, Pac-12 Networks is the innovative multimedia arm of the Pac-12 Conference and is the first such company to be wholly owned by 12 universities. The network has positioned itself as a leader in broadcast-production technology and cutting-edge workflows. Headquartered in San Francisco’s SOMA district, Pac-12 Networks is partnering with SVG on this unique and exciting professional development event.



10:00 a.m. – 11:00 a.m.
The Art of Features and Storytelling
Technology is critical to any video production operation but the ability to shoot and craft an engaging story is what will have fans engaged with and sharing your content. Hear the habits and styles of some of the best storytellers in the industry and learn how to make your feature pieces more compelling and engrossing.
Katie Morgan, University of San Francisco, Director of Creative Video
Annie Gottlieb, Pac-12 Networks, Features Producer

11:00 a.m. – 11:15 a.m.
CASE STUDY: Oregon and Multi-Court Tennis Streaming
The Oregon Athletic Department offers a presentation inside their workflow that helped bring live multi-court tennis coverage to its programming offering.
Scott LaBounty, University of Oregon, Director of Video Production

11:15 a.m. – 11:30 a.m.
CASE STUDY: The WAC Digital Network and VISTA Worldlink
A year ago, the Western Athletic Conference launched the first digital backhaul distribution network, the WAC Digital Network. Along with one of its technology partners, VISTA Worldlink, the WAC offers a peek behind-the-curtain at how it’s all gone down.

11:30 a.m. – Noon
Asset Management Primer
As the media world becomes more file-based and digitally-centric, asset management and storage has emerged as a growing need and concern for the college sports video production community. Take away the daunting fears as sxperts in this field offer their tips on the best ways to reasonable get started and to improve your efforts today.
Kendall Ginsbach, Pac-12 Networks, Manager, Media Systems

Noon – 1:00 p.m.
Networking Lunch

1:00 p.m. – 1:30 p.m.
Control Room Technology Update
The control room is where all of the live video production magic is made. Whether your program has a centralized control room or is looking to invest in constructing one, bone up on the latest in technology with some of the leading vendors in the industry.

1:30 p.m. – 2:00 p.m.
Pac-12 Networks Overview
Leaders from Pac-12 Networks welcome attendees to the facility with a look at what makes the media company unique.

2:00 p.m. – 2:30 p.m.
Pac-12 Networks: At-Home Workflows and IP Production
Pac-12 Networks is one of the industry leaders in at-home production, IP-based workflows. The network’s tech wizards offer a look behind the curtain of how a conference-wide IP network has revolutionized how a sports network can produce live sporting events.
Leon Schweir
, Pac-12 Networks, SVP, Production
Scott Adametz, Pac-12 Networks, Director, System Architecture & Technology

2:30 p.m. – 3:00 p.m.
TOUR: Pac-12 Networks Facility
Receive an exclusive tour of Pac-12 Networks’ San Francisco facility, including peeks inside control rooms, the replay and advanced graphics center, studio sets, rack rooms, the innovation lab, and more.

*Program Subject to Change

The SVG College Regional Event Series is a recurring series of half-day programs hosted on various campuses across the country that have demonstrated a commitment to and the investment in live video production. The shows are designed to bring together content creators and production technology specialists with some of the industry’s top technology vendors to discuss best practices for those at all levels of production expertise. Seasoned veterans share their experiences and help guide those looking to dive headfirst into the exciting world of video production in college athletics. 

Registration is free for all college and university athletic department personnel. Students are welcome as guests of school staff members. Lunch will be served. Space is limited, so sign up today. Technology vendors: Only sponsors of the SVG College Initiative are welcome to attend.

For more information on the event, email SVG College director Brandon Costa at [email protected].

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