SVG Summit 2015: MLB’s Bob Bowman Relishes Rise of Mobile, Over-the-Top Content Distribution

Major League Baseball Advanced Media (MLBAM) has long been one of the leaders in the content creation and distribution industry when it comes to innovating in the digital world, especially in mobile. At the tenth annual SVG Summit earlier this week, more than 1,200 attendees got a peek behind the curtain of MLBAM and at the potential future of the video industry.

Bob Bowman, the President, Business & Media of Major League Baseball, was a highlight of the day’s festivities in a keynote conversation with ESPN’s Jeremy Schaap that analyzed his career at MLBAM and dove into the intricacies of what makes the digital world tick.

Bowman credits the success of MLBAM to the company’s gamble on video meeting with the behavioral patterns of millennial fans:

Bowman enjoys being disruptive and it was core to the early success of MLB Advanced Media:

Bowman says to the doubters: “trust the content”:

Bowman believes every content creator or owner needs a direct-to-consumer strategy:

Bowman discusses the recent linear and digital technology relationship struck between the NHL and MLB:

Bowman: “It’s all about mobile.”:

Bowman has a concern over the capacity of broadband:

Bowman believes OTT is a win for everyone…even traditional broadcast networks:

Bowman describes how MLBAM designs experiences for all kinds of users and how Statcast fits into that equation:

Bowman believes  one of the biggest challenges he faces – and that the sports video industry at large faces – is attracting and retaining technological and engineering talent:


For more, watch the entire conversation between Schaap and Bowman:


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