Grabyo, Big East Further Digital Partnership to Increase Social Media Programming
The Big East Conference has partnered with Grabyo to enhance engagement in live video production.
The conference has begun using Grabyo’s cloud-based video producer platform to broadcast live and interactive shoulder programming for Big East Shootaround, the conference’s weekly men’s basketball show.
The digital-first content brings together stories from across both the men’s and women’s conference basketball teams and offers engaging insight from interactive #BIGEASThoops Q&A broadcasts.
“We’re always looking to increase fan engagement through our live video production,” comments Rick Gentile, Sr. Associate Commissioner, Broadcasting, Big East Conference Grabyo’s interactive capabilities, specifically regarding Big East Shootaround and our other live shows, has helped grow overall engagement.”
Grabyo’s Producer platform enables custom graphics and fan engagement tools, such as native polls and real-time data visualization from audience comments to be utilized across the conference’s live streams.
The Big East leverages these community features during live Q&A shows which give the viewers the chance to pose questions to the show’s host and guests. Live commenting and participation drives longer watch times and increased engagement on social media, creating rich experiences and taking advantage of the viral nature of these platforms to grow new audiences.
“We’re excited about this partnership. The Big East is already creating some fantastic live content that unites communities of fans during the basketball season. Engaging sports fans in real-time across social channels is paramount to any college’s marketing and distribution strategy,” adds Mike Kelley, President of Americas, Grabyo. “As these fans look to access video across a variety of platforms and devices, this partnership will ensure the Big East’s content will be top of mind for them.”