Bleacher Report Captures the Social Scene During March Madness With 155 Million Engagements

Bleacher Report owned the social conversation surrounding March Madness, finishing the month No. 1 in overall engagements with 155 million, according to CrowdTangle and Sprinklr.

In a time when most sports fans watch games with a second screen, Bleacher Report dominated the competition during the Final Four. The 5.2 million engagements B/R recorded this past Saturday were also No. 1.

B/R March Madness Highlights include:

  • up 40 million  engagements on social YoY for the month of March
  • up 21% in terms of total unique stream visitors to B/R CBB streams
  • video Views in B/R app: up 59% in YoY video views for March Madness stream
  • B/R College Basketball Highlights stream is up 446% in total video views

This follows Bleacher Report’s top position once again as the Top U.S. Sports Media brand for social engagement according to a Marchranking report from Shareablee.

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