WSC Sports, Setanta Sports Team Up to Bring Personalized AI-Driven Highlights to Fans in Eurasia

Setanta Sports has partnered with WSC Sports to bring automated highlights to its new OTT platform, serving sports fans in 13 countries across Eurasia.

For the first time ever, fans from Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan, Uzbekistan and Georgia will have access to real-time highlights created automatically by WSC Sports, and in three languages (English, Russian, Georgian), that will help drive fan engagement and bring sports enthusiasts closer to the teams they love and expose them to more sports in general.

Sports media outlet – Setanta Sports, launched its new OTT platform –, with its partner Endeavor Streaming – bringing live, on-demand sports to fans from across the region. Now sports lovers are able to watch multiple streams simultaneously and follow highlights from the UEFA Champions League, UEFA Europa League, English Premier League, La Liga, Serie A, Bundesliga, Ligue 1, NBA, NHL, Euro League Basketball, Formula 1, Formula E, NASCAR, ATP and WTA tennis, UFC and Bellator MMA.

Setanta Sports will be using WSC Sports’ full suite of technology tools to analyze actions in real-time, index, crop, and apply graphics to videos, to create personalized highlights to serve each and every fan in the region.

“The main aim and challenge for Setanta Sports is to create a unique viewing experience for sports enthusiasts across the region,” says Juba Grigolia, Head of Sports at Setanta Sports Eurasia. “WSC Sports’ innovative technology helps us to provide fans, from the 13 countries that we serve, with personalised content that best suits their interest, in multiple languages, and it does all this at speed and scale.”

In addition to creating highlights for its OTT platform, Setanta Sports will be using WSC Sports to create real-time highlights in stories format that will appear during live play in Google Search and will be constantly updated as games progress. Setanta Sports content will now be more discoverable for fans than ever before and offers them an exciting new format to consume the sport they love. Stories highlights will also open up new monetization opportunities for Setanta Sports as well as drive significant traffic and signups to

“We are proud to partner with Setanta Sports and excited that they’re using our technology to deliver automated sports content to fans in the Eurasia region,” says Itai Epstein, Director of Business Development, EMEA & China, WSC Sports. “Through real-time highlights for their OTT platform, and web stories for Google Search, we look forward to helping Setanta Sports expand their footprint and provide truly personalized sports content for fans.”

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