SVG On Demand: University of Michigan’s Kurt Svoboda on Slowly Returning to Pre-Pandemic Productions

Similar to professional organizations, collegiate programs had to navigate the murky waters of the COVID-19 pandemic when sports came back to the calendar. Ranging from large-sized schools to mid-major institutions, the entire college sports landscape learned new ways of producing live events in a safe way. Now more than a year a year later, shows are gradually looking more like traditional onsite efforts.

At the 2022 SVG College Summit, University of Michigan’s Associate Athletic Director for External Communications & Public Relations Kurt Svoboda highlights how productions returned to pre-pandemic standards in Ann Arbor and how the positive momentum gained in 2021-22 can translate into further success for the next academic year.

For more interviews from the 2022 SVG Sports Graphics Forum and other industry-related conversations, visit SVG On Demand.

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