SVG On Demand: University of Notre Dame’s Alessandra Dickos on Developing a New Direct-to-Consumer Platform for Fighting Irish Fans

A selection of college athletics’ biggest brands have developed their own subscription-based content services to explore a new, direct relationship with fans and alumni. As one of the more famous brands in collegiate athletics, the Notre Dame Fighting Irish launched Fighting Irish TV in September 2021. In partnership with NBC Sports, domestic and international supporters of the program can access premium content through this new digital pipeline.

At the SVG College Summit, University of Notre Dame’s Digital Platform Manager of Fighting Irish Media Alessandra Dickos addresses the initial stages of creating this new platform, the variety of content that fans can enjoy, and how this project can continue to grow in the future.